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Why NautralLead?
Introducing NaturalLead
Ethically sourced first-party data from your website is collected from users who have agreed to your terms of service. This data is collected from users directly on your site and not from any third-party sites.
The Quick and the Dead
The average number of dealership websites a customer visits while researching for a car is 4.9, according to the 2022 Car Buyer Journey Study by Cox Automotive Inc. This is up from 4.0 in 2021.
That means that most car shoppers who land on a specific brand visit multiple dealer websites from that brand before contacting or going into a dealership. You know who that customer is with NaturalLead, and you can contact them before your competition even knows they are shopping all of you.
Discover Sales Leads You Didn’t Even Know You Had
NaturalLead identifies who is on your website real-time. NaturalLead finds out who they are and engages with them proactively. In addition, NaturalLead inserts these prospects directly into your CRM and starts contacting them with an OEM quality DRIP campaign. You already paid for the data and drove it to your website. Let us increase contact rate by converting 10-30% of your website visitors from anonymous to First Party Data. Done without third-party cookies and fully GDPR and CCPA compliant.
Catch The One That Got Away
In addition to bringing new prospects into your database/CRM, would you like to know when one of your existing customers is back in-market and visits your website? With NaturalLead’s advanced form and integration, you will know when they secretly come to your website. It will match that former customer’s record and let you know they just visited and what they are looking at on your website. This allows you to contact your customer before they go to another dealership.
How Does NaturalLead Benefit Dealerships & Sales Staff?
NaturalLead uncovers the warm leads that you already have! What is a warm lead? A warm lead is a prospect who has shown interest in your business but has not decided to start doing business with you yet. These leads are easier to convert than cold leads because they are already familiar with your business and have started looking at your site. Consequently, they are more likely to become customers than other leads.
Why is 1st Party Data So Important?
First-party data is becoming increasingly important to businesses, as it provides them with more accuracy and control over their data and allows them to tailor their marketing strategies to the right customer segment. Third-party cookies are used to track consumer habits, but first-party data offers an alternative that is more secure and private, giving businesses the ability to control the data they collect on their own customers while ensuring the data they collect is both accurate and up-to-date. First-party data is also more useful to businesses than third-party data, as it generally reflects the customer’s most recent behavior and preferences rather than relying on older, out-of-date data. First-party data is collected directly from the customers, enabling more precise targeting, improved speed and efficiency of data delivery, and more up-to-date information than third-party data. Third-party cookies are also being sunsetted by all the website providers and won’t be available any longer. For these reasons, it is becoming increasingly necessary for businesses to take advantage of first-party data in order to stay competitive in today’s digital landscape.
Frequently Asked Questions
Contact Us
You’ve already spent the money to drive traffic to your website. Make better use of the money and contact us to learn more about NaturalLead.
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Fill out the form below and our representative will contact you to install and personalize NaturalLead on your dealership’s website.
Contact the team at NaturalLead for a free consultation to discuss your dealerships goals, circumstances, and needs.
Schedule A Free Demo
Text Us: 470-509-0008
Call Us: 470-509-0008